Adtheorent SPAC Presentation Deck
RISK FACTORS
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ADTHEORENT
AdTheorent faces intense competition across the segments and markets it serves.
AdTheorent's future success depends on the continuing efforts of its key employees, and its ability to attract, hire, retain and motivate highly skilled employees in the future.
If AdTheorent fails to manage growth effectively, its business may suffer and there may be an adverse effect on its business, operating results and financial condition.
Seasonal fluctuations in advertising activity could have a material impact on AdTheorent's revenue, cash flow and operating results.
AdTheorent's business may be harmed or disrupted by future acquisitions, strategic investments or alliances.
AdTheorent's corporate culture has contributed to its success and, if it is unable to maintain its corporate culture as it grows, its business, operating results and financial condition could
be harmed.
AdTheorent may not be able to secure additional financing on favorable terms, or at all, to meet its future capital needs, which may in turn impair its growth.
AdTheorent's success and revenue growth is dependent on adding new customers, effectively educating and training its existing customers and increasing usage of its platform by its
customers.
AdTheorent may not realize the expected benefits of an industry shift away from cookie-based consumer tracking as such shift may not occur as rapidly as expected or may not be
realized at all.
The effects of the ongoing COVID-19 pandemic and other sustained adverse market events have had, and could in the future have, an adverse impact on AdTheorent's business,
operating results and financial condition.
If AdTheorent fails to innovate and make the right investment decisions in its offerings and platform, it may not attract and retain customers and its revenue and results of operations
may decline.
The market for programmatic buying for advertising campaigns is relatively new and evolving. If this market develops more slowly or differently than AdTheorent expects, its business,
operating results and financial condition would be adversely affected.
AdTheorent receives a significant amount of revenue from a select number of advertising agency holding companies, owning various advertising agencies, and the loss of advertising
agencies as customers could harm its business, operating results and financial condition.
AdTheorent may experience fluctuations in its operating results, which could make its future operating results difficult to predict or cause its operating results to fall below securities
analysts' and investors' expectations.
AdTheorent often has long sales cycles, which can result in significant time between initial contact with a prospect and execution of a customer agreement, making it difficult to
project when, if at all, AdTheorent will obtain new customers and when it will generate revenue from those customers.
If AdTheorent's access to advertising inventory is diminished or fails to grow, its revenue could decline and its growth could be impeded.
If AdTheorent's access to people-based data is diminished, the effectiveness of its platform would be decreased, which could harm its operating results and financial condition.
If AdTheorent does not effectively grow and train its sales and support teams, it may be unable to add new customers or increase usage of its platform by its existing customers.
As AdTheorent's costs increase, it may not be able to generate sufficient revenue to sustain profitability.
Confidential | Page 44View entire presentation