Imperial Brands Investor Day Presentation Deck

Priority markets: six operational levers to improve combustibles performance FMC FCT All Combustibles 1 Increase participation in sub-premium Drive and rejuvenate local jewel brands 2 3 4 LO 5 6 Optimise our approach to the value segment Maximise the potential of FCT category Drive performance in under-penetrated channels and regions Maximise value creation through Key Accounts 43 Capital Markets Day | 27 January 2021 IMPERIAL BRANDS We will share frequent performance updates on progress in upcoming sessions

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