Tapestry Mergers and Acquisitions Presentation Deck
Repositioning the Brand for Sustained Growth
Key Elements of Coach's Transformation
Drive brand relevance through product innovation
Optimize fleet and elevate store environments globally
Create desire for our brand through compelling marketing
Reduce promotional impressions
Invest and reset: return to growth after repositioning
Maintain financial flexibility and continue to return capital to shareholders
COACH INC.
COACH STUART WEITZMAN
ā
Applying Coach's Learning to Guide Strategy for Kate Spade
To ensure the long-term health of Kate Spade's brand, we plan to
reduce sales in the wholesale disposition and online flash sales
channels
Similar to the steps Coach has taken over the last three years in
pulling back from brand-damaging channels, we expect a near-term
impact to Kate Spade's profitability as we position the brand for
sustainable growth
Optimize fleet globally
Coach intends to leverage the core elements of its own successful brand transformation strategy to drive
Kate Spade's brand momentum and long-term growth
kate
COView entire presentation