Blackwells Capital Activist Presentation Deck
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PELOTON'S UNDERPERFORMANCE IS DUE TO MISMANAGEMENT
Peloton's escalating problems stem from poor decisions and misaligned incentives
Lack of Qualification:
Poor Decision Making:
Lack of Financial Discipline:
Misalignment of Interests:
Loss of Credibility:
BW BLACKWELLS CAPITAL
CEO John Foley is right to be insecure about his capabilities and qualifications
Mr. Foley has made a series of poor decisions relating to product, pricing, demand, safety
and capital allocation.
Under Mr. Foley's management, the Company suffers from a lack of financial discipline and
ineffective internal controls
Mr. Foley's interests and incentives are misaligned with employees and shareholders
Mr. Foley has lost credibility with discontent employees, shareholders and analysts
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