Vroom Investor Day Presentation Deck

customer relationship management (crm) Build robust CRM to drive incremental transactions with minimal additional spend Web analytics data sources Leads & in-market Third-party Customer database single customer view goal: leverage crm to drive conversion and unit economics actionable targets Lookalikes: browsers, high- value customers Segmentation: funnel stages, location, propensity Loan status: recent auto loan expirations Repeat customers: length of ownership, referrals 67 V

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