Harley Davidson SPAC Presentation Deck
4: TRANSFORMATIVE GO-TO-MARKET MODEL
Live Wire Retail Network Expanding
Quickly in Priority Markets
23
LEVERAGES HARLEY-DAVIDSON'S DEALER NETWORK
Selected from ~1,400 global locations
Partner network expanding to cover priority
markets in top metro areas
PARTNERS MEET KEY CRITERIA
- Alignment - committed to LiveWire mission
- Location - presence in a priority market
- Capabilities - EV retail and service
expertise
- Performance - strong sales track record
SUPPORTED CENTRALLY WITH LIVEWIRE CAPABILITIES
Brand building and lead generation
- Digital front-end
Customer and retailer support personnel
U.S. + CANADA
Nationwide sales and support
capabilities complete H1 2022
- Coverage of the top MSAS;
adding Canada in 2022
EUROPE
- Top 5 markets
(DE, FR, NL, CH, UK)
APAC
- Prioritizing Japan, South Korea,
China, ANZ
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