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Asos Results Presentation Deck

Gross Margin Distribution Costs Warehouse Marketing Other Costs EBITDA Margin Adjusted EBITDA Margin¹ Depreciation EBIT Margin Adjusted EBIT Margin² HY21 % of sales 45.0% (12.5%) (8.7%) (5.5%) (9.7%) 8.6% 9.2% (3.1%) 5.6% 5.9% P&L overview HY20 % of sales 47.0% (14.0%) (10.1%) (4.3%) (12.8%) 5.8% 6.0% (3.6%) 2.2% 2.2% Change (200bps) 150bps 140bps (120bps) 310bps 280bps 320bps 50bps 340bps 370bps ¹Excluding Topshop brands acquisition and integration one-off costs of £5.9m and share based payments 2Excluding Topshop brands acquisition and integration one-off costs of £5.9m and amortisation of acquired intangible assets of £0.6m Note: Above table subject to rounding 8 asos

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