The Dog Person's Dating App

Current Cost of User Acquisition Dig uses a blend of acquisition techniques to drive downloads and customers. CONFIDENTIAL Through sponsored Dig events, press placements, and co-marketing partnerships, Dig's cost per download is 70 cents. This cost is recouped through the sponsorships and vendor sales at events. We expect the cost to decrease now that the Android platform is available. In small trials, digital targeted marketing across social channels and search platforms cost Dig $1-$5 per download. deg

View entire presentation