SmileDirectClub Results Presentation Deck
Growth Initiatives.
In addition to our core business, we saw good momentum in the quarter across the three growth
drivers we have previously discussed: the professional channel, teens, and international expansion.
New Acquisition
Channels
smile
DIRECT
BARS
International
CLUB
Teens
As we think about expanding our acquisition channels, we are focusing on accommodating
new consumer on-ramps to our clear aligner therapy through the professional channel,
corporate partnerships, and retail
ā
On the professional channel: With the recent addition of DECA dental and other DSOS
across the country, our partnership network is now extended across more than 1,000
practices in the United States, and we have a deep sales pipeline both domestically
and internationally
On corporate partnerships, we continue to see progress across all of our programs
including those with Allianz, Anthem BCBS, Empire BCBS, United, Aetna, and others
On the retail side: our oral care products are available at Walmart and CVS
These products continue to perform well and serve as a highly efficient lead
source and brand building opportunity
ā
Teens are 75% of case starts annually, but approximately 10% of SDC members
We recently launched SmileDirectClub Teen. Designed just for teens, this new product offers
a more affordable and accessible alternative to metal braces or other aligner options, giving
teens and parents the convenience of our telehealth platform, with 24/7 access to dental
professionals, while still priced 60% less than traditional orthodontic products
Massive global opportunity of ~500mm people
Within the quarter, we announced our expansion into Spain. Entrance into this market further
extends our international footprint and we plan to launch into additional locations
in Europe, Latin America and Asia Pacific throughout the remainder of the year and into next
year
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