Clark Start Up Pitch Deck

In just 5 years of operations, CLARK has become best known pure-play German insurance broker and digital insurance company Aided Brand Awareness (%, representative of German population) 15% CLARK Driven by well recognised parent brand Germany's largest insurance broker 49 8% MLP Years in operation 20% 163 Traditional players (providing additional services such as finance and investments) 66 9% DR. KLEIN 50 7% Al OVB CLARK Note: Data source representative market research conducted by YouGov for CLARK Ranked by revenue 28 3% Positioning as relatable and modern customer brand 11% Differentiated campaigns use slight humour and irony to appeal to target segment More efficient and effective use of marketing investments versus traditional players CLARK is well ahead of other pure play digital insurance companies 7% FRI:DAY ottonova 2% 2% Lemonade wefox 4

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