Snap Inc Investor Presentation Deck

Snap Inc. The Snapchat Generation Millennials The largest generation in U.S. history ¹ Expected to drive over half of the increase in expenditure growth over the next decade ² 2 1. Census Bureau. 2. Fundstrat, commissioned by Snap Inc. 2019. 3. Cassandra an Engine Company. Generational Spend Research Q1'19. Gen Z $323 billion in direct buying power and $1.2 trillion in indirect purchasing power 3 Still developing brand loyalty - attractive for advertisers who focus on lifetime value 3 Together, these generations have over $1 trillion in direct spending power ³ 8

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