Opendoor Investor Presentation Deck
Our growing base of potential customers provides
ongoing opportunities to re-engage future sellers
We're seeing more engagement from potential customers
Address entry penetration by
year of market launch
50%
40%
30%
20%
10%
0%
2018
Pre-2018
2019
2018
For homes listed within Opendoor's
buybox during 2022 in markets launched
before 2018, >35% had previously entered
their address on our website
2020
2019
2021
2021
2022
2022
Note: Address entry penetration is defined as the percentage of MLS listings within our buybox that have entered their address on Opendoor's website
And they come
back when they're
ready to sell
63%
2019 contracts from
repeat offers
74%
2023 YTD contracts from
repeat offers
Proven playbook to attract sellers
Our acquisition funnel:
Serviceable addressable
market (SAM)
Distribution
channels
Offers
Reengagement
Conversion
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