Wix Investor Presentation Deck
Efficient Marketing Based on TROI
One Time Marketing, Ongoing Bookings
... After 3 Quarters
1.5x
$33
$51
Q1'23 Cohort
... After 7 Quarters
Company Overview | Third Quarter 2023
1.5x
$64
$96
Q1'22 Cohort
Note: Data as of September 30, 2023; TROI is Time to Return On (Marketing) Investment. We define
this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort
to equal dollars spent on costs classified as acquisition marketing costs in the same cohort. Numbers
are rounded to the nearest million. Cohort Bookings do not include bookings from users coming from
the Wix Logo Maker funnel or bookings from DeviantArt, Wix Answers, or recent acquisitions.
... After 11 Quarters
2.2x
$81
$175
Q1'21 Cohort
...
After 15 Quarters
3.6x
$57
$205
Q1'20 Cohort
Marketing Cost ($ millions)
... After 19 Quarters
4.2x
$55
$232
Q1'19 Cohort
Cohort Bookings ($ millions)
14
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