Asos Investor Day Presentation Deck

1 Well-positioned to win our target customer >80% of our customers are Gen-Z or Millennial, with the average age of customers staying consistent over the past 10 years Customer profile for ASOS vs. Market¹ age share of adult population Gen-Z (16-24) Millennials (25-40) 40+ 13% 25% 18% ASOS 39% Market 44% 62% FY11 1 Source: GlobalData population estimates for the UK, US, EU and strategic ROW countries aged 16 and older. 2 ASOS Internal data, based on customers aged 16-60 to exclude outliers. Average age of the ASOS Customer² 20 FY16 31 1 FY21 8 asos

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