Crocs Investor Presentation Deck
POSITIONED FOR GLOBAL GROWTH
Capitalize on Personalization
Trend with JibbitzTM Charms
Personalization is a global megatrend
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• Optimistic story-telling and personalization will be
even more critical post COVID-19
Offers newness and inspiration at a compelling
price point at point of sale
• Enhances average selling price (ASP)
• Jibbitz audience has ~2x customer lifetime value*
Drives relevance for the Crocs brand and supports
clog and sandal sales
Jibbitz revenues nearly doubled in 2020
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crocs™
You
triquely
Turn up the festive self-expression and celebrate the holidays
in cheerful style with 26 limited-edition Jibbitz charms.
There's only one way to rock your Crocs - YOUR way.
7:4
Voire
| الله )
The Home 24
Gréck!!
25
2
Offio a
Good Gärt!
26 26 Days
Done!
Congrats!
* Represents behavior of global crocs.com customers for trailing twelve months as of November 2020. Actual CLV calculated using average order value and order
frequency over last 365 days. Customers who purchased at least 5 Jibbitz over the last 365 days qualify as a Jibbitz shopper.
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