Asos Results Presentation Deck

2023 asos 1 Faster Design to site within c.2 weeks Discount depth c.15ppt lower than BAU* Appealing to youngest customer base Test & React gives our quickest lead time with substantial margin benefits Stock turn 3x faster than BAU* Gross margin 5ppt higher than average Targeting 30% of own-brand sales in mid-term 9,300 units sold 5,700 units sold 30 asos * BAU: business as usual

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