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Asos Results Presentation Deck

Continuing to develop our brands at speed Launching As You - fashion forward product at lower price points WEEK 1 Start of supplier visits to scope capacity with sourcing partners Drop 1 sketching started WEEK 2 AsYou Brand created Brand identity established Team scouted WEEK 4 Supplier Capacity secured WEEK 5 Drop 1 sample model fittings 19 WEEK 6 Drop 1 production begins Studio test shoot WEEK 7 Test shoot samples ordered and PR samples made Drop 2 Brainstorm WEEK 8 M Model fits begin (As You 201 Sign off approved factories/supply partners Influencer Strategy finalised WEEK 9 WEEK 11 Product shot in ASOS studios A 东 PR/Influencer and Social teasers Drop 2 production starts WEEK 12 WEEK 14 Launch CH for A

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