BAT Results Presentation Deck

... Driving Strong Improvement in Category Contribution New Category Contribution (£bn) 2022 2020 -1.1 2021 -1.0 -0.4 +£0.7bn* BAT A BETTER TOMORROW While investing >£2bn in 2022 New Category Profitability Now Expected in 2024 Improvement versus FY20 at constant rates at category contribution level: Profit from operations before the impact of adjusting items and translational foreign exchange, having allocated costs that are directly attributable to New Categories. See Appendix A2. 11

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