a16z Podcast Market Overview
Podcast Advertising Basics: Types of Ads
Live Read vs. Recorded Read
Live read: host integrates product into the current episode in an authentic way
Recorded read: host pre-records an audio commercial that is played during a
specific time slot in the podcast episode
Pre-roll, mid-roll, post-roll
The most valuable spot for a podcast ad is the mid-roll because that is when
listeners are most engaged with the content and are least likely to skip through
Dynamic insertion vs. baked in
Baked in ads live in the show's content forever
Dynamic: prerecorded reads are integrated into show's breaks using a
programmatic ad-buying platform
Dynamic insertion ads accounted for 56% of spend in 2016
Source: https://medium.com/@justinemoore 85088/the-future-of-podcasting-how-do-podcasts-make-monev-d5f529433f83
© 2019 - Andreessen Horowitz
50View entire presentation