Yatsen Results Presentation Deck

Industry Backdrop in 2022 6.7% 7.0% -3.5% Jan and Feb-22 -6.3% -11.1% -6.7% 8.1% 3.1% -11.0% 2.7% China Consumer Retail Sales YOY Growth² 5.4% 10.7% 2.5% -6.4% 3.9% -0.5% -3.1% -3.7% 8.2% -1.8% -22.3% Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 China Beauty¹ Retail Sales YOY Growth² -19.3% YSG 逸仙 China beauty retail sales declined by 3.2% YoY for FY2022 Beauty industry still struggled with macro headwinds Consumer sentiment remained weak overall Note: 1 Beauty includes color cosmetics and skincare. 2 Based on the adjusted data published by China National Bureau of Statistics ("CNBS"); CNBS combined January and February data due to their reporting conventions. 6

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