jetBlue Results Presentation Deck
ACCELERATING JETBLUE TRAVEL PRODUCTS REVENUE GROWTH
jetBlue
vacations
paisly
by jetBlue
Other
Offerings
jetBlue
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Drivers of 2021 Growth
Differentiated offering (Insider
Experience, VIP hotels, etc.)
True Blue integration
Launched new experience moving
away from 3rd party white label sites
Optimized experience for car rental
purchases
Started to expand to broader travel
True Blue integration
Introduction of new digital touch points
Evolved insurance offering due to
COVID related Customer needs
Expanded up-funnel awareness
Improved merchandizing
Expected drivers of 2022 growth
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Enhanced cross-selling capabilities
Larger paid marketing investment
Building traction with flight + cruise.
offering
Expanded lodging
Revamped user experience
Awareness campaign
Further insurance product innovation
serving our Customer base
Opening additional touch points
Progress on KPIs
50% commissions revenue
growth vs 2019
$45M EBIT in 2021, despite
intermittent demand
Strong momentum towards
$100M EBIT run-rate
Accelerated take-rate for
each key product category,
with potential for even
further upside
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