DraftKings Investor Day Presentation Deck
If no new states launch for the rest of FY 2022, we expect to be contribution profit
positive this year
FY 2021 Contribution Profit Build
Already Contribution
Profit Positive (1)
Not Yet Contribution
Profit Positive(1)
Cumulative
Contribution Profit
Negative FY 2021 contribution profit was predominantly due to investing in customer acquisition
for states that launched in 2021 or early 2022
(1) Includes contribution profit from across the B2C platform.
FY 2022 Contribution Profit Build
Already Contribution
Profit Positive (1)
Customer Cohort
Economics
Not Yet Contribution
Profit Positive(1)
State Level
Economics
Cumulative
Contribution Profit
Enterprise
Economics
Contribution profit turns positive as we shift from focusing on customer acquisition to customer
retention and realize operating leverage in more mature states
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