BAT Results Presentation Deck slide image

BAT Results Presentation Deck

We Have Built Two, Billion Pound Global Brands* BAT A BETTER TOMORROW Vuse VUSE This prober which is a high addictive Vuse GLOBAL YAPING CHARGE BEYOND TO GOLDEN WITH VUSE GOLDEN TOBACCO Vuse #1 Global value share** MORE FLAVOURS TO GO NEW vuse GO DISPOSABLES UP TO 500 PUFFS Based on story testing of newly matured product and may vary depending on individual usage behavi "Based on Ve estimated vate share med retal for the total por category value in real saes) in the USA, Canada France, UK, Geany at of December 2021 These 5 marts over an estimated 77% of global pour cesed system NTO, cacin 2021. 16 any This product certains nictine and is a 18+ ONLY glo PLEASURE REDEFINED, YOUR WAY LOOKS GREAT, TASTES GREAT NEW HYPER X2 glo outpacing category growth^ glo STYLE REDEFINED, YOUR WAY BRIGHTER, BOLDER, LIGHTER NEW HYPER X2 STRONGER NICOTINE POUCHES MINI POUCH. FOR ON THE OVE. OTAN Red Hot VELO Green Hot YOU'VE GOT VELO ****** Velo #1 in 15 markets in Europe^^ 13 ONLY OVER 18 This product contains nicotina, which is a highly addesive substan Urbon Vibe WE GO MINI. YOU GO EVERYWHERE. VELO VELO SPLASH OF EXOTIC FLAVOURS YOU'VE GOT VELO YOU'VE GOT VELO WE GO MINI YOU GO EVERYWHERE. OTAA YOU'VE GO VELC * Vuse and glo FY22 revenue. **Vapour value share across Top 5 markets: US, Canada, UK, France, Germany. T5 represent 88% of Vapour industry revenue (rechargeables and disposables). See Appendix A3. ^ Volume growth across Top 9 THP markets: Japan, South Korea, Russia, Italy, Hungary, Greece, Ukraine, Poland and Czech Republic. Top 9 represent 80% of THP industry revenue. ^^Volume share of Modern Oral category. See Appendix A3. See Vuse and Velo advertisement footnotes in Appendix A11. 7
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