BAT Results Presentation Deck
We Have Built Two, Billion Pound Global Brands* BAT
A BETTER TOMORROW
Vuse
VUSE
This prober
which is a high
addictive
Vuse
GLOBAL
YAPING
CHARGE BEYOND TO
GOLDEN
WITH VUSE GOLDEN TOBACCO
Vuse #1
Global value share**
MORE
FLAVOURS
TO GO NEW
vuse GO
DISPOSABLES
UP TO 500 PUFFS
Based on story testing of newly matured product and may vary depending on individual usage behavi
"Based on Ve estimated vate share med retal for the total por category value in real saes) in the USA, Canada
France, UK, Geany at of December 2021 These 5 marts over an estimated 77% of global pour cesed system NTO, cacin 2021.
16 any This product certains nictine and is a
18+
ONLY
glo
PLEASURE REDEFINED, YOUR WAY
LOOKS GREAT, TASTES GREAT
NEW HYPER X2
glo outpacing
category growth^
glo
STYLE REDEFINED, YOUR WAY
BRIGHTER, BOLDER, LIGHTER
NEW HYPER X2
STRONGER NICOTINE POUCHES
MINI POUCH.
FOR ON THE
OVE.
OTAN
Red
Hot
VELO
Green
Hot
YOU'VE
GOT
VELO
******
Velo #1 in 15 markets
in Europe^^
13 ONLY
OVER 18 This product contains nicotina, which is a highly addesive substan
Urbon
Vibe
WE GO
MINI.
YOU GO
EVERYWHERE.
VELO
VELO
SPLASH
OF EXOTIC
FLAVOURS
YOU'VE GOT
VELO
YOU'VE
GOT
VELO
WE GO
MINI
YOU GO
EVERYWHERE.
OTAA
YOU'VE
GO
VELC
* Vuse and glo FY22 revenue. **Vapour value share across Top 5 markets: US, Canada, UK, France, Germany. T5 represent 88% of Vapour industry revenue (rechargeables and disposables). See Appendix A3. ^ Volume growth across Top 9 THP markets:
Japan, South Korea, Russia, Italy, Hungary, Greece, Ukraine, Poland and Czech Republic. Top 9 represent 80% of THP industry revenue. ^^Volume share of Modern Oral category. See Appendix A3.
See Vuse and Velo advertisement footnotes in Appendix A11.
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