First Foundation Investor Presentation Deck
Our Approach Within Attractive Markets
Three-pronged approach to market entry and presence.
1. Grow presence in business friendly and expanding markets
Dallas-Fort Worth Metroplex, TX
Naples-Marco Island, FL
2. Maintain a strong presence in mature and affluent markets
West Los Angeles and Pasadena, CA
Palos Verdes and the South Bay, CA
Orange County, CA
San Diego, CA
Indian Wells and Palm Springs, CA
San Francisco, CA
3.
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Sacramento, CA
Las Vegas, NV
Honolulu, HI
Obtain market share in secondary and stable markets (¹)
Lucerne Valley: 100%
Running Springs: 100%
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Big Bear Lake: 28.3%
El Centro: 8.4%
Auburn: 3.1%
Source: SNL Financial; Company Reports
1. As of latest FDIC branch report dated September 2022.
FIRST FOUNDATION
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Significant new
opportunities for
entire suite of
services
Provide excellent
customer service and
deepen relationships
Focus on deposits as
the bank of choice in
local region
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