BAT Results Presentation Deck

سرا US: Excellent Vuse Performance Offset by Macro Headwinds in Combustibles ▼ +52% New Category Revenue Growth* + +840bps Vapour Value Share* *** -2.8 US Total Revenue Growth* bps + % +330 bps Adjusted Operating Margin Growth^ میرا +10bps US Combustibles Value Share** +3.5% US Operating Profit Growth ● ● • Total Nicotine value share 37.2% up 40bps** ● ● ● Vuse value share leadership at 41%* Leader in 35 states • 46% revenue growth* Strong category contribution growth BAT 2022 A BETTER TOMORROW Macro-economic weakness driving accelerated downtrading in the combustible industry in ● *** Combustible value share growth up 10bps Activated commercial plans: ● Price laddering across all brands^^ Targeted investment • Through Revenue Growth Mgmt (RGM) • Continued strength of Lucky Strike 2019-22 combustible industry volume -5% CAGR Financials growth FY22 versus FY21. Share growth versus FY21. * On a constant rate basis. See Appendix A2. ** Total nicotine value share covers: combustibles, vapour and total oral. Source: Marlin. See Appendix A3. *** Vuse value share of total Vapour FY22. Source: US Marlin. See Appendix A3. Source: Company data. ^ On an adjusted, constant rate basis. See Appendices A1 & A2. ^^ Price laddering refers to products having different recommended resale prices across the portfolio. 31

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