SmileDirectClub Investor Presentation Deck
Why Our Club Members Choose SDC.
Orthodontists have traditionally purchased invisible aligners from a wholesaler or manufacturer, marked up
the cost by 3x, and then sold them to consumers for $5,000-$8,000. Our proprietary telehealth platform offers
consumers the ability to get the same clinically safe and effective treatment, but without the 3x markup.
Credibility
Over 1mm
members treated,
with a brand at
scale that our
members love
Our doctors have
straightened over 1
million smiles, which
makes us a leading
player in the industry
Brand at scale that our
members love
All doctors have 5+ years
of aligner experience
100% of our aligners are
made in our FDA
registered and ISO
certified 3D printing
facility in Tennessee
Treatment plan is tailored
using our proprietary
telehealth platform
smile
DIRECT CLUB
ODO
Certainty
Customers enjoy a
new smile in as
little as 4 months
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All smiles come with our
lifetime smile guarantee
Customers can start
seeing results in as little
as 60 days, and they can
be certain in their
outcome because we
have treated over 1
million members
Better oral hygiene -
customers can brush and
floss without brackets in
the way
We deliver all aligners
and retainers directly to
the customer, upfront
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Our laser-cut
aligners look and
feel better than
ever
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Comfort
ComfortSense is our
unique soft, medium, firm
plastic approach, which
provides for more
gradual movements and
a more comfortable fit
Smooth edges and a
custom-shaped aligner
means less overlap and
irritation of the gumline
Matte finish gives
aligners a natural look
No buttons, attachments,
or IPR
Two ways to wear
aligners: 22 hours a day,
or 10 continuous hours
only at night
Convenience
No in-office visits
necessary and
three ways to get
started
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Customers use our
telehealth platform for
face-to-face remote
check-ins and can start
treatment from home
All aligners arrive up
front customers never
wait on their next set
Our experienced dental
team is available 24/7 via
text, video chat, email or
phone
Customers use our app to
track and manage their
entire treatment
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Our aligners cost
as little as $3/ day,
with no 3x markup
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Cost
Two ways for customers
to pay: one single
payment or monthly over
24 months
100% approval on
financing, no credit
check, no paperwork
We are in network with
most major health
insurers
Customers can use HSA,
FSA, and CareCredit
funds
All aligner touch-ups are
included
Whitening is included
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