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Asos Results Presentation Deck

Strong customer engagement with newly acquired customer behaviours offsetting reduction in low frequency occasion-wear shoppers RETAIL SALES CC VISITS ORDERS CONVERSION ABV ACTIVE CUSTOMERS¹ UK +39% +31% +24% -30bps -5% Key financials by region Exceptional UK growth with US and ROW impacted by higher exposure to going-out product 7.8m (+15%) ¹Defined as having shopped in the last 12 months as at 28/29 February EU +18% +15% +12% Obps -4% 9.9m (+14%) US +16% +22% 0% -60bps 0% 3.3m (+6%) + Deliberate purchasing influencing conversion behaviours but more than offset by associated returns profile ROW +16% +10% -2% -20bps +10% 3.9m (+5%) GROUP +25% +19% +15% -10bps -3% 24.9m (+12%) 10 asos

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