Zegna Investor Day Presentation Deck

Ermenegildo Zegna Group SCALING BEYOND 3000: BEING AN INTEGRAL PART OF EVERY CUSTOMERS' LIVES 17/05/22 EXPECTATION: GOAL: KPI: 2010-2019 CUSTOMER COMES TO YOU HOW CAN WE SELL TO OUR WALK-IN MORE UNITS? CONVERSION RATE 2020-ONGOING WE NEED TO GO TO CUSTOMER CUSTOMER IS NOT COMING ANYMORETO THE STORE. HOW CAN WE ENGAGE WITH OUR CUSTOMER MORE OFTEN? CLIENTELING REVENUES 2022-FUTURE WE NEED TO BE IN OUR CUSTOMERS LIFE HOW CAN WE BE IN OUR CUSTOMER LIFE - MAKE THE BRAND AN EXPERIENCE. IT'S NOT ABOUT SELLING CLOTHING, BUT GIVING CUSTOMERS AN UNEXPECTED EXPERIENCE: SURPRISE AND DELIGHT THEM NPS 106

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