MoneyLion Investor Day Presentation Deck slide image

MoneyLion Investor Day Presentation Deck

We Get to be Both Growth and CAC Greedy Acquisition: Total Customers (1) +300K 2.7M Q3 21 Q/Q growth Y/Y growth MoneyLion 3.3M Q4 21 22% 129% +600K 3.9M Q1 22 18% 115% 4.6M Q2 22 19% 112% +800K 5.4M Q3 22 17% 101% Fully-Loaded CAC $30 $20 $10 $0 Q3 21 Q4 21 Only spent $6M acquisition dollars to acquire ~800K Total Customers (1) in Q3 2022 Data: $1 Brand Marketplace: $4 Paid Digital: $3 Q2 22 Q1 22 Note Fully-loaded CAC reflects fully-loaded acquisition spend per customer added, which is inclusive of paid digital marketing, brand marketing, marketplace acquisition costs and on- boarding data costs. See "Footnotes" section for detailed footnotes and definitions. Q3 22 127
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