BAT Investor Conference Presentation Deck
VELO Leverage Superior International Product
and Leadership+ Position
Leading* in both established
and new oral markets
c.95% of Industry Revenue, including US
DEN
SWE
+
64%
CH
+
95%
NOR
67%
DE
50%
+
91%
CZE
87%
Overall Product
Appeal**
With superior products and mix
VELO
Competitor 1
Competitor 2
Established
oral market
+
4.7
4.5
4.6
BAT
*Volume share. Includes EPOK/LYFT brands in ENA. Share of Modern oral category: Dec 2020. The US accounts for c.50% of Modern Oral industry revenue.
** Product appeal based on 2020 Consumer Quantitative Product Research, Sweden & Switzerland. Velo brand represents over 50% of FY20 Modern Oral markets. Continue to migrate remaining EPOK, LYFT brands during 2021.
A BETTER TOMORROW
New to
oral market
4.9
4.7
4.2
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