Innovid SPAC Presentation Deck
15
FOCUSED ON CTV BEFORE THERE WAS CTV
INNOVID="INNOVATION + VIDEO"
Focus on CTV has led to a growing list of
industry firsts and key milestones:
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1st CTV advertising
SDK to market
1st MRC certification
for CTV measurement
1st interactive
Super Bowl ad
Exclusive Roku
ACR integration
1st ad serving into
Peacock
Named a leader
by Forrester
2008 - 1st PATENT
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INVENTION IS INGRAINED IN INNOVID'S DNA
MATCHING SERVER
MATCHING MODULE
540
VIDEO
METADATA
DATABASE
CLIENT
INFORMATION
MODULE
CLIENT-AWARE
loOBJECT MATCHING
MODULE
560-
OBJECT
DATABASE
201
VO
Fig. 5
VIDEO
WEB SERVER
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STATISTICS
MODULE
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VIDEO
METADATA
SERVER
Fig. 2
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JECT
MATCHING
SERVER
✓ Insert interactive objects into
video content
✔Video-associated objects
✓ Serving objects to be inserted
to videos and tracking usage
statistics
Real-time monitoring of
sentiment with respect of a
desired phrase
Analyzing sentiment based on
term taxonomies of UGC
INNOVIDView entire presentation