Hydrafacial Investor Presentation Deck
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CONSUMERS INCLINED TO SPEND ON
BEAUTY & HEALTH
EXPERIENTIAL
GROWTH IN DISPOSABLE
INCOME
CHANNEL GROWTH &
DYNAMICS
INFLUENCERS & SOCIAL MEDIA
DRIVING PURCHASE DECISIONS
EMBRACING NATURAL &
INCLUSIVITY
NEXT GEN BEAUTY
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Aging millennials are spending more on skincare, preferring
experiences over products
Holistic, in-side-out beauty
Increased emphasis on rituals
As U.S. economy grows, consumers have more disposable
income to spend on premium products
Multi-brand retailers (e.g., Sephora)
Shift to digital
Travel retail
Consumers embracing affordable luxury
Online demos, which originally gained popularity in cosmetics,
are becoming increasingly influential in skincare
Skincare increasingly valued in age of selfies/social media
Showcasing skin vs covering it up
Clean, sustainable, "natural-ish"
All-in beauty: gender, age, skin type
Personalization
Digital beautyView entire presentation