KnowBe4 Mergers and Acquisitions Presentation Deck
3
Purpose
Company
Product
TAM
Target Audience
Considerations
Acquisition Details
Integrating security alerts from InfoSec layers (Network/EP/etc) to identify real-world
security failures remediated via real-time micro-learning to correct behavior
Headquarters: Sunnyvale, California
Founded: 2018
Real-time user behavior analysis with micro-learning integrated to
Slack/Teams fed by active integration to existing leading security stack
layers. 100% SaaS model. Reduces IT Admin/SOC workload.
Potential brand-new category that adds an estimated TAM of ~$5B
Increases KnowBe4's TAM to ~$23B
Medium SMB to Enterprise
Estimated Purchase Price: $80M ($50M at Closing, net of acquired Cash / $30M in Incentives)
Expected to Close: Q4 2021
Expected Integration: Second Half of 2022
Security
Advisor
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