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GROWTH OPPORTUNITY: EXPAND OUR COMMUNITY WITH GEN-Z AND BEYOND MILK AWARENESS BY AGE¹ Grow awareness across all consumer segments GEN-Z 100 Index² MILLENNIAL 84 Index GEN-X 68 Index ¹Survey conducted June 11-21, 2020 with female participants ages 13-64 who have purchased beauty products for themselves in the past 3 months and do not work in the beauty industry; 2 100 implies 82% brand awareness for Gen-Z BOOMER 60 Index + STRATEGY 1. EXPRESS BRAND VALUES 2. EXPAND PRODUCT OFFERING 3. BUILD NEW TOUCHPOINTS 76

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