BAT Investor Conference Presentation Deck

Building powerful Global Brands P Indexed Brand Power Scores in Top 5 Markets 100 Q1'20 Brand Power 108 Q1'21 || Source: New Categories Track, KANTAR Brand Equity Modelling PURPOSE Makes lives better / adds genuine value glo Indexed Brand Power Scores in Top 5 Markets ATUM CAT 100 Q1'20 EXPERIENCE Brand delivers on its product promise + 118 Q1'21 + Leads the way - creative & disruptive INNOVATION COMMUNICATION Great ads, cut-through & salience LOVE Pride, loyalty & advocacy 100 BAT A BETTER TOMORROW Indexed Brand Power Scores in Top 5 Markets Q1'20 WIL VELO 113 Q1'21 21

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