Sinch Mergers and Acquisitions Presentation Deck
Deal rationale: MessengerPeople
Messenger
People
Deal rationale
Integration
Financials
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"Technology and Go To Market"-type acquisition to strengthen product offering and fuel growth
• Accelerate conversational messaging - acquire European leader focused on mid-market businesses
Increase SaaS revenues and GP in high-growth market segment
Builds on Sinch organic investments and previous acquisitions in next-generation, conversational messaging
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Founded in 2015
Pioneering provider of software-as-a-service for business communications via mobile messaging apps
700 active customers, of which 80% in DACH region
Team of around 40 people in Munich, Germany
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• Sinch pays an Enterprise Value of EUR 48m, of which EUR 33.6m is paid in cash and 14.4m is paid in equity
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Near-term focus on go-to-market expansion and accelerated international roll-out
MessengerPeople expertise in pre-sales and customer service use cases scaled to new and existing Sinch customers
Global Sinch presence leveraged to accelerate internationalisation
Phased integration of MessengerPeople product suite with Sinch communication APIs and related Sinch applications
Transaction expected to close in Q4 2021
Integration cost of SEK 16 million expected over 12 months
EUR 5.1m revenues, EUR 4.5m gross profit, EUR 0.6m Adj EBITDA expected in 2021. Revenue growth at 35% in 2021View entire presentation