BAT Investor Conference Presentation Deck
Leveraging Digital Capabilities
3.4bn
Potential media
reach from Strategic
partnerships
DEWALT
easypost. FInECC
W
DRIVEN BY
Gulf
splunks
M
2
CHANGE
wwwwww
#1 in
Branded
search traffic
across T5* for Vuse
Vuse
13 Tezos
RICHARD MILLE
KONEKT
V
Vuse
puuse
980
+600m
Increase in adult
social followers
14.2m
Contactable Adult
New Category
Consumers
2
X3 Profitability +42%
v Traditional retail***
Active subscribers
40% of Vuse own
e-comm revenue
BAT
A BETTER TOMORROW
64m
Total own
e-comm visits**
+26%
Strategic own
e-comm revenue^
Growth based on 2021 versus 2020. * T5 markets: US, CAN, UK, FRA and GER. ** BAT Owned eComm. *** Based on consumer lifetime estimates. ^ Strategic revenue relates to the revenue from the Group's strategic brands. 72% Excluding the regulatory
impacts beyond our control, which limited our ability to operate - (US Pact Act, RU ban on online advertising and consumables sales, JP promo & excise changes).
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