Informa Results Presentation Deck
Accelerating Digital Demand Generation via NetLine gap¹*
N NetLine
Content syndication and lead generation
Demand generation
capabilities & platform
Buyer Intent Foundations
KEMA Scale
2021 Full-Year Results Presentation
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Operating alongside Informa Tech, expanding depth and reach of KEMA across Tech verticals
Accelerating growth through experience, capabilities and established products
Audience
Client
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informa
Single identity/ registration across partner network
Progressive profiling
Increased monetisation through recommendation function
Self-service campaign set up and delivery
Real-time Integration into client marketing technology platforms
Dynamic pricing & live and transparent reporting
Operational efficiencies and cost savings through automation
Experience and capability around deriving intent from 1st party content consumption
Individual and group survey-based intent products
Product roadmap for content-consumption intent products
Additional 1m+ KEMA database
Channels to drive KEMA including publisher network and call centres
2022 target to grow overall Group KEMA from 10m to 14m
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