Asos Results Presentation Deck

© 2022 asoS Operational Cost Overview Gross Margin Distribution Costs Warehouse Marketing Other Costs Depreciation Other Income Adjusted EBIT Margin¹ Interest Adjusted PBT Margin¹ Adjusting Items FY22 % of sales 43.6% (13.3%) (10.8%) (5.7%) (9.7%) (3.5%) 0.5% 1.1% (0.5%) 0.6% (1.4%) 1 Excluding adjusting items totalling £53.9m. Please see RNS for full breakdown Note: Above table subject to rounding All sources: ASOS internal operational records FY21% of sales 45.4% (13.0%) (9.1%) (5.1%) (9.6%) (3.3%) 5.3% (0.3%) 5.0% (0.4%) Change (180bps) (30bps) (170bps) (60bps) (10bps) (20bps) 50bps (420bps) (20bps) (440bps) (100bps) ● ● ● ● ● ● ● Comments (100 bps) COVID unwind of return rate Increase in split orders Partially offset by supplier negotiations and flexible carrier strategy (80bps) COVID unwind of return rates Labour inflation Launch of Lichfield as a manual facility Increased stock holding resulting in FC inefficiencies Launch of broad reach marketing campaign in H1 10bps increase as inflationary pressures were offset through our operational excellence programme TGR depreciation annualisation Income from closing out of RUB hedge and Leavesden sublet Annualisation of convertible bond interest See detailed breakdown in the RNS 10 asos

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