SpringOwl Activist Presentation Deck
Digital Magazines: OK But Not Moving The Needle
Mayer has constantly pushed the idea of Yahoo's 'digital magazines"
as an example of a new Yahoo product which would lead the company
back to relevance. Yet, 4 years later the results are underwhelming
■
"It's not something that's been on the radar" - Alan Smith, Chief
Digital Officer at Media Agency Assembly
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Yahoo recently put Martha Nelson, previously longtime Time Inc.
senior editorial, in charge of its overall media strategy in August²
BuzzFeed
THE
HUFFINGTON
POST
200M Monthly Visitors³ 180M Monthly Visitors4
Source:
BUSINESS INSIDER
ESPA
72M Monthly Visitors5 17M Monthly Visitors6
1. http://digiday.com/publishers/yahoo-fails-impress-digital-magazines/
SpringOwl!
Asset Management LLC
17.6
Monthly Unique Viewers Vertical
Traffic of Yahoo's digital verticals¹
17.2
An Average of
12.7M
2. http://variety.com/2015/digital/news/yahoo-martha-nelson-media-1201626127/
3. http://adage.com/article/media/huffington-post-broke-146-million-revenue/299293/
4. http://www.buzzfeed.com/buzzfeedpress/buzzfeed-reaches-more-than-130-million-unique-visitors-in-no#.nu MOMZWDp
5. http://fortune.com/2015/09/29/facts-business-insider/
6. http://espnmediazone.com/us/espn-inc-fact-sheet/
14.8
13.6
12
10.5
9.8
6.7
Parenting Health Style Movies Travel Tech Food Beauty
Monthly unique, in millions
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