Olaplex Investor Presentation Deck
OUR OPPORTUNITY WITHIN THE GLOBAL BEAUTY MARKET
Where We're Winning
Leading bond builder in professional;
leading haircare brand in Sephora¹
and on Amazon²
Pioneer in the "skinification" of hair
Well-positioned in prestige haircare, the
fastest growing segment of haircare
Industry ripe for disruption - top three
haircare companies globally have lost
over 430 basis points of market share
since 20153
Source(s): Euromonitor and internal consumer surveys
1 Based on 2021 sales.
2 Based on company beliefs and sales estimates.
3 Based on retail sales.
Global
Haircare
$82bn
7
Global
Skincare
$155bn
Where We Have a Right to Play
Consumer trust gives us license to play in
adjacent categories
R&D function working on potential next
generation disruptive technology
82% of consumers familiar with OLAPLEX
would like to see a
skincare line from OLAPLEX
51% of consumers familiar with OLAPLEX
would switch out their current skincare
brand for an OLAPLEX skincare line
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