Oatly Results Presentation Deck
ASIA: STRONG BRAND POSITIONING WITH SIGNIFICANT DISTRIBUTION UPSIDE
OATMILK GAINING PLANT-BASED MARKET
SHARE IN RETAIL CHANNELS (1)
●
GROWTH STRATEGY
Accelerate retail strategy
Continue expansion in specialty coffee
and tea channel
Diversify growth in ecommerce and
with new product categories
SALES MIX BY CHANNEL
e-Commerce
Retail
Foodservice
LEADING BRAND IN FOODSERVICE CHANNEL
燕麦
maand
Ta *24
/#
SANTY
12/R
19.9/2
ola
13
肯德基自在厨房。「上新季」
KFCTLY!
植物基燕麦雪糕
KFC M
Huber
29.9/3A (C)
waweds
BAR
KFC
谷物清香 清爽绵密首发
☑乳糖不耐友好 0反式脂肪 进口燕麦原料:
chocolate
1. Source: Euromonitor; Retail channels include offline retail and online retail (Tmall/Taobao/Jingdong), Excludes food service.
2. On Tmall, from Tmall database as of February 2022.
************
THE ORIGINAL
圣诞酷 YEAR-
MERRY CHRISTMAS AND HAPPY NEW YEAR
2021.12.24-2022.1.10
里食打卡
捞王XOATLY主题快闪店
拍照分享至朋友圈,并向店员出示
可获赠价值21.8元
捞王 OATLY联名款燕麦冰淇淋1支
A OATLY
燕麦
捞王
◎胆因醇
雪顶(麦格
生活计划度
GREEN LIFE
●ATLY!
不添加奶油)
FE
Maty
gat
ANE
Po
CAT
LY!
藏
E
¥29
EVERES!
日立郎単
0.0%
2019
0.7%
2020
3.4%
2021
Q4'21 EARNINGS PRESENTATION 15View entire presentation