Selina SPAC
2 ...With a Reach and Level of Engagement That Proves the Strength
of Our Community
Engagement rate¹
1.48%
1.42%
Selina Influencers³
A to Selina (4%)
Selina
1.00%
PELOTON
(32%)
0.89%
можу
HOTELS
(40%)
3.1x Average Engagement to Peers²
0.65%
SOHO HOUSE
0.49% 0.44%
ACE HOTEL
citizen
0.44%
Peer Average²: 0.48%
0.33%
(56%) (67%) (70%) (70%) (78%)
The Standard lululemon M
MARRIOTT
1. Source: Rival IQ 2021 Social Media Industry Benchmark Report as of February 2021.
2. Average engagement calculated as average likes plus average comments per post divided by total followers. Calculated as a simple average
of all the peer companies excluding Influencers, Peloton and Lululemon. Data as of Q1 2021.
3. Represents top 1,000 Instagram personalities by number of followers.
4. As of 11/15/2021. Based on followers from Instagram, Facebook, LinkedIn and TikTok.
‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒
0.25%
(83%)
0.21%
airbnb
(86%)
1888T
in
30
2.2mm+
Followers today4
200k+ average monthly
interactions (comments, likes, saves)5
We have reached over
410mm+
people with our content over the
last twelve months6
5. As of YTD 11/15/2021.
6. Reach refers to the total number of unique accounts that have seen a post or story across Instagram, Facebook
and TikTok over the last twelve months as of 10/31/2021.
THE SELINA PLATFORM
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