Grove Investor Presentation Deck

GAWN- Consumer-Led Transition to Sustainable Products Is Inevitable... 3. THE TRANSITION IS GAINING MOMENTUM 87% 13% Global HPC Market Share Conventional vs. Natural (1) Conventional Natural 37% 63% When Did You First Purchase Natural Products? (2) Notes: 1. Calculated based off of 13% US clean and natural HPC market penetration from Honest S-1 2. Management estimates developed from a variety of third-party resources Ell, Kellie, Forecasting Consumer Demands. WWD (December 2020) 4. Alix Partners Naturally Beautiful - Millennials and Preferences in Beauty and Personal Care Products. (May 2019) 5. Cowen Equity Research, Gen Z and Millennials Are the Driving Force in Scaling Digital and Sustainability. (October 2020) More than 2 Years Ago Less than 2 Years Ago CONSUMER PREFERENCE IS CLEAR SUSTAINABILITY 73% Of shoppers believe it is important to shop sustainably (3) TRANSPARENCY 72% Of consumers place importance on purchasing beauty and personal care products that are clean (4) MISSION-DRIVEN 74% Of retail consumers aged 25-34 place importance on social impact (5) 128

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