DrivenBrands Results Presentation Deck
Meet `Mary' - A Take 5 Loyalist
Demographics
Mary is female
40 years old, single with 2 kids
Renter w/ HHI of $75K
Drives a 10-year old Ford
Fusion w/ 90K miles
Psychographics
Not an automobile expert
Values transparency in service
Does not want to feel pressured
or up-sold
Values her and her family's time
Purchase Behavior
Highly loyal, high LTV customer
($245 LTV-profit)
Lives 2 miles away from a Take 5
6 trips over 3 years
Lives just as close to 2 competitors
Upgraded to high mileage oil on
last trip
Low purchase rate on attachments
Low promo usage
Low pricing sensitivity
Receives 1-2 emails each month
(26 total over 3 years)
PES
TIF
DrivenBrands
Vehicle Data
Segment: Non-Luxury Traditional Mid-Size
Trim Level: S
Body Style: Sedan
Door Count: 4
Fuel Type: Gas
Cylinders: 4
Engine Displacement (cubic centimeters): 2,491
Liters: 2.5L
Engine Code: A
Fuel System: Sequential Fuel Injection
Drive: FWD
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