Dutch Bros Investor Conference Presentation Deck

● DEVELOP AND SUPPORT OUR PEOPLE, WHO ARE OUR GROWTH CAPITAL · OUR GROWTH STRATEGIES ● PEOPLE Recruit, develop, and retain great people Provide robust internal training and career advancement programs Selectively promote regional operators from a list of 350+ qualified candidates, targeting 100% internal promotion Invest in leadership team to effectively scale LE SHOP DEVELOPMENT OPEN NEW SHOPS WHEREVER PEOPLE WANT GREAT BEVERAGES Target 4,000+ shops with a focus on drive-thru convenience Long-term objective of mid-teen annual percentage growth rate in total system shop count Leverage strong unit-level economics, supported by ample liquidity with robust underwriting standards, to open shops with attractive returns Levers include building types, lease financing structure, and market entry strategies 5 BRAND LOVE ENCOURAGE DEEPER CUSTOMER ENGAGEMENT TO DRIVE TRAFFIC Continue increasing the sophistication of our rewards program offering more targeted offers Build and amplify brand awareness through paid media Utilize innovation and data-driven insights to refine menu offerings, drive frequency, and increase guest spend Employ promotions that encourage "multiples-based" purchases and group-buying behavior ● OPERATING LEVERAGE EXPAND 4-WALL MARGINS AND DRIVE SG&A LEVERAGE Continue targeting year-2 contribution margins¹ of 30%+ which supports quick paybacks and funds growth Invest in state-of-the-art roasting facility in Texas to support our expansion strategy and long-term supply chain requirements Continue achieving SG&A leverage through strong top line growth and smart investments 1 Company-operated segment gross profit, before company-operated shop depreciation and amortization, taken as a percentage of company-operated shop revenue.

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