Visa: Enhancing Merchant Value

Brand Preference Links to Higher Share of Wallet 12X China 7X Japan 7X Canada Multiple of spend when Visa is most preferred 6X Australia 6X - UAE 5X Brazil 5X Russia 4X U.S. 4X Mexico Footnote: Share of Wallet is defined as the average percentage that consumers reported spending on Visa when thinking about how much money they spent in the last month on the purchase of goods, services and regular monthly expenditures (excluding rent or mortgage payments). Source: Brand Vitality Assessment Survey (BVA) is an on-going quantitative survey commissioned by Visa and conducted by an independent research firm, FactWorks GmbH, among consumers age 18-70 (China 18-54) who have ever used any payment brand. Data shown is for 2016 calendar year. Question: Thinking about last month, approximately how much money did you spend on purchase of goods, services and regular monthly expenditures (excluding rent or mortgage payments)? Question: Thinking about the amount you entered above, what percentage did you spend using each of the following? Please provide your best estimate. Chart is not to scale. Does not include European region. VISA

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