Q3 2022 Investor Presentation

Cr CS cr OCS CI OC APPENDIX NON-GAAP RECONCILIATION (CONT'D) Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses as a percent of revenues reconciliation: GAAP revenues GAAP selling, general and administrative expenses HEYDUDE acquisition-related costs (1) Impact of shutdown of Russia direct operations (2) Other (3) Total adjustments Non-GAAP selling, general and administrative expenses (4) GAAP selling, general and administrative expenses as a percent of revenues Non-GAAP selling, general and administrative expenses as a percent of revenues $ Three Months Ended September 30, 2022 2021 985,094 277,239 (6,863) 40 (2,300) (9,123) 268,116 $ 28.1 % 27.2% (in thousands) 625,919 196,728 196,728 Nine Months Ended September 30, 2022 2021 31.4% 31.4% 2,609,823 733,255 (33,205) (5,797) (3,502) (42,504) 690,751 $ 28.1 % 26.5 % (1) Represents costs related to the acquisition and integration of HEYDUDE, including legal, professional, consulting, and transaction fees. (2) Represents various costs associated with the continued shutdown of our direct operations in Russia, including severance and lease exit costs and penalties. (3) Primarily represents duplicate rent costs associated with our upcoming move to a new headquarters. (4) Non-GAAP selling, general and administrative expenses are presented gross of tax. 1,726,790 525, 120 525, 120 30.4 % 30.4 % 27

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