TradeStation SPAC Presentation Deck
Plan to Significantly Increase Marketing Investment
The Company estimates an 11 - 12 month payback period (¹) for future cohorts and, based on trends shown by the recent
cohorts, the Company estimates 6 - 7x returns on marketing spend within 7 years or less
($ in millions)
8-month payback
$11
$16
FYE 3/31/18
Cohort
7-month payback
$11
$19
FYE 3/31/19
Cohort
7-month payback
$11
$19
FYE 3/31/20
Cohort
5-month payback
$38
$17
FYE 3/31/21
Cohort
12-month payback
$58
$57
FYE 3/31/22
Cohort
11-month payback
$121
$108
FYE 3/31/23
Cohort
12-month payback
$147
$149
FYE 3/31/24
Cohort
Marketing Spend
Year 1 Cohort Revenue
Projected Year 1 Cohort Revenue
21
Note: Cohort represents new accounts acquired in a particular year. "Revenue" is defined as trading-related revenue plus net interest income generated by active accounts of cohort for relevant period. This page contains forward-looking statements that reflect assumptions, plans, estimates and
beliefs and involve numerous risks and uncertainties. Please see pages 1 - 3 for information regarding non-GAAP financial measures and forward-looking statements and the Appendix for various relevant assumptions. Actual results may differ materially from those contained in any forward-looking
(1) The payback period equals the number of months required to generate sufficient revenue to equal or exceed the marketing expenditures in respect of such account cohort.
B
statements.View entire presentation