Azerion Results Presentation Deck
Platform strategy
Becoming the go-to-partner for advertisers for an easy-to-use, competitively
priced and brand-safe digital environment
Strategic Priorities
Ad sales
Ad tech
Curated
Content
Premium
Games
azerion
Local expert teams that help our clients achieve results
Creative proprietary ad formats
Efficient and easy to use Platform
Publisher monetisation services
Partnerships and high-margin titles in casual game distribution
Innovative business models to bring audiences together
Optimise our E-commerce business to strengthen relationship
with advertisers
Strengthen our position in the metaverse and offer an extended
value proposition to advertisers to connect with digital audiences
in innovative ways
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Q2 2023 - Example Proof Points
Launch of Azerion Smart Bidding, Azerion's improved Al-integrated bidding system to further
enhance Azerion's pricing in open market auctions
Improved our Full Monetization Services, or FMS solution with Performance by Azerion for semantic
segmentation allowing for better audience targeting
Launched Smart Content, integrating Vlyby technology with Zoomin content, providing publishers
with additional contextual content for monetisation
Developed an internal campaign management solution for Azerion ad ops teams, Azerion
Marketplace, improving ad campaign coordination efficiencies and margin contribution.
Server costs per million ad request decreased by 19% in Q2 2023 compared to Q4 2022 due to
further platform optimisation and benefits of scale
Signed 61 new exclusive publishers to further extend our platform supply footprint, reaching larger
audiences
Accelerated the production of puzzle and word web games by Azerion Studio's for news and media
publishers resulting in increased revenues at higher margins due to lower licensing fees
Launch of Habbo X: Alpha 2, a play to earn metaverse environment which integrates blockchain
technology, allowing brands such as EMA, Miffy and Cool Cats to collaborate with audiences and
create lifetime engageable collectables, minted as an NFT.
Partnered with Juniper Creates, opening unique opportunities for the Habbo community to design
and select lines of apparel and toys which will be linked to in-game digital collectables.
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