Azerion Results Presentation Deck slide image

Azerion Results Presentation Deck

Platform strategy Becoming the go-to-partner for advertisers for an easy-to-use, competitively priced and brand-safe digital environment Strategic Priorities Ad sales Ad tech Curated Content Premium Games azerion Local expert teams that help our clients achieve results Creative proprietary ad formats Efficient and easy to use Platform Publisher monetisation services Partnerships and high-margin titles in casual game distribution Innovative business models to bring audiences together Optimise our E-commerce business to strengthen relationship with advertisers Strengthen our position in the metaverse and offer an extended value proposition to advertisers to connect with digital audiences in innovative ways ā— Q2 2023 - Example Proof Points Launch of Azerion Smart Bidding, Azerion's improved Al-integrated bidding system to further enhance Azerion's pricing in open market auctions Improved our Full Monetization Services, or FMS solution with Performance by Azerion for semantic segmentation allowing for better audience targeting Launched Smart Content, integrating Vlyby technology with Zoomin content, providing publishers with additional contextual content for monetisation Developed an internal campaign management solution for Azerion ad ops teams, Azerion Marketplace, improving ad campaign coordination efficiencies and margin contribution. Server costs per million ad request decreased by 19% in Q2 2023 compared to Q4 2022 due to further platform optimisation and benefits of scale Signed 61 new exclusive publishers to further extend our platform supply footprint, reaching larger audiences Accelerated the production of puzzle and word web games by Azerion Studio's for news and media publishers resulting in increased revenues at higher margins due to lower licensing fees Launch of Habbo X: Alpha 2, a play to earn metaverse environment which integrates blockchain technology, allowing brands such as EMA, Miffy and Cool Cats to collaborate with audiences and create lifetime engageable collectables, minted as an NFT. Partnered with Juniper Creates, opening unique opportunities for the Habbo community to design and select lines of apparel and toys which will be linked to in-game digital collectables. 9
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